Advertising, Marketing, and Media Buying Services

Overview

Marketing, Advertising & Social Media

Little Rock, Arkansas, United StatesPosted about 2 months agoDeadline: April 3rd, 2026

Fit Score

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SUMMARY

Seeks agency to manage advertising, marketing, and multi-channel media buying services, with a focus on lottery product promotion and brand engagement.

KEY REQUIREMENTS

BUDGET

Verified

$5,300,000

CONTRACT DURATION

60 months

TIMELINE

Deadline for Prospective Contractor Questions: March 16th, 2026

Answers to Questions Posted to ARBuy: March 18th, 2026

Proposal Due Date: April 3rd, 2026 at 2:00 PM Central Time

Initial Proposal Evaluation: April 6th, 2026

Interviews: April 16th - April 17th, 2026

Final Proposal Evaluation: April 17th, 2026

Discussions Kick Off Meeting: April 20th, 2026

Finalize Discussions: April 20th, 2026

Post Anticipation to Award: April 21st, 2026

Award Contract: June 1st, 2026

QUESTION DEADLINE

March 16th, 2026

Issuing Agency

State of Arkansas Department of Shared Administrative Services Office of State Procurement

Organization overview and procurement intelligence available on paid plans.

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DESCRIPTION

The selected vendor will provide comprehensive advertising, marketing, and media buying services to support promotional efforts for lottery products and brand messaging. Responsibilities include the implementation of integrated multi-channel campaigns utilizing a mix of print, digital, social media, out-of-home, streaming, and broadcast media. Digital campaigns must feature engaging creative content, deliver responsible messaging, and ensure effective audience communication.

The contractor will be expected to enhance engagement across all social media platforms, manage both paid and organic social strategies on a daily basis, and develop creative assets. Additional duties include developing and executing media strategies, planning and purchasing ad placements, and measuring campaign performance across all media channels. Innovative and effective marketing strategy, planning, and analytical assessment of campaign outcomes are required throughout the contract, which will span three years.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.