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The agency is seeking a contractor to provide comprehensive advertising and promotional services aligned with its Economic Development Plan. The scope includes establishing, maintaining, and updating a website to promote local tourist activities and attractions, incorporating content management, search engine optimization (SEO), and integration of itineraries, events, and seasonal materials to enhance user engagement and search visibility.
The contractor will also manage social media, including developing strategies, content planning, scheduling, audience engagement, and creation of engaging social-first content such as reels, stories, and highlights. Additionally, the contractor will be responsible for marketing planning and development, brand development, creative services, and the production of advertising assets such as graphic design, digital content, video, photography, print materials, and promotional collateral.
Media planning and buying services are required, with the contractor developing, placing, and managing advertisements across print, digital, broadcast, outdoor, and other media outlets. Public relations support includes the development and distribution of press releases, pitching to regional and national media, and influencer marketing campaigns.
Analysis generated by Settle AI from the source RFP.
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