Advertising and Marketing Campaign Service

Overview

Marketing, Advertising & Social Media

Punta Gorda, Florida, United StatesPosted 9 days agoDeadline: May 29th, 2026

Fit Score

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SUMMARY

A Florida college seeks a firm to develop and execute a multi-channel advertising campaign covering creative, media buying, video production, and analytics for a two-year contract.

KEY REQUIREMENTS

Must have a minimum of five years of experience providing advertising and marketing services for higher education institutions
Must have demonstrated experience with enrollment-focused advertising campaigns
Must have in-house or contracted capabilities for creative development, media buying, digital marketing, and analytics
Must provide proof of professional liability insurance and general liability insurance
Must have at least three references from customers for which the seller has provided successful, similar work
Must register with and use the E-Verify system
Must pass a level 2 background screening for personnel with access to school grounds
Must provide a Human Trafficking Affidavit
Must provide a Foreign Country of Concern Attestation

BUDGET

Verified

$40,000

CONTRACT DURATION

24 months

TIMELINE

Question Deadline: May 13th, 2026

ITN Closing: May 29th, 2026

Evaluation Committee Meeting: June 16th, 2026

Award of Contract: As soon as possible after evaluation

QUESTION DEADLINE

May 13th, 2026

Issuing Agency

Charlotte County Public Schools

Organization overview and procurement intelligence available on paid plans.

See Issuer Research

DESCRIPTION

A college in Florida is seeking advertising and marketing firms to develop, produce, and execute a comprehensive, multi-channel advertising campaign that promotes the institution's programs, services, and enrollment opportunities. The selected vendor will be responsible for strategic planning, creative concept development, media buying, campaign execution, and delivering performance analytics throughout the campaign.

Key deliverables include the development of at least three distinct creative concepts, professional graphic design for a variety of platforms (print, digital, social media, and outdoor advertising), and high-quality video production for broadcast, digital, and social channels. Video production tasks will encompass concept development, scripting, storyboarding, filming, coordination of talent, voiceover work, and all aspects of post-production. Professional photography services are also required, particularly on-campus shoots featuring students, faculty, and facilities.

The vendor will handle comprehensive media planning, detailing optimal strategies for channel selection, targeting, scheduling, and budget allocation to ensure maximum reach and efficiency. A strategic advertising recommendation document outlining objectives, target audiences, messaging, mix recommendations, and success metrics is also expected. The contract will be awarded for a period of two years.

Source attribution

This Settle analysis is based on the issuing organization’s public RFP listing.